Terms of Service

Effective date: October 20, 2026

These Terms of Service ("Terms") govern your use of pureforward.com (the "Site"), operated by 28 Corp., operating as "Pure Forward" ("Pure Forward," "we," "us"). By using the Site, you agree to these Terms. If you do not agree, do not use the Site.

These are website-use terms. Fees, payment, services, program access, cancellation, refunds and other client engagement terms are set out in the separate agreement or terms provided for that engagement or purchase. These Terms do not replace that agreement.

1. Site content

The Site provides information about Pure Forward, our advertising, coaching and training services, our podcast, and our free resources. Information on the Site is general in nature. It is not legal, compliance, brokerage, tax, financial or other professional advice. You should consult your own advisers.

2. Using the Site

You must be at least 18 (or the age of majority where you live) to use our booking and sign-up forms. Give us accurate information when you contact us or submit a form.

Do not use the Site for unlawful purposes, interfere with its operation, scrape or reverse-engineer it, or attempt to gain unauthorized access to its systems. Do not use the Site to infringe anyone's rights.

3. Intellectual property

We or our licensors own the Site and its content, including videos, scripts, templates, frameworks, playbooks, podcast and training materials. You may view the Site for your own personal or internal business use. You may not copy, resell, sublicense, publish or share our materials without permission, except as permitted by law or by the terms provided with a resource.

4. No guarantee of results

We do not guarantee any particular number of leads, cost per lead, appointments, closings, commissions, income or return on ad spend. Results depend on factors outside our control, including your market, budget, skills, effort and follow-up, platform changes and economic conditions.

Any examples, case studies or testimonials describe specific people's experiences. They are not promises or typical results. Your results may be lower, or you may have none. Past performance does not predict future results.

5. Privacy and communications

Our Privacy Policy explains how we handle personal information collected through the Site. Submitting a booking or sign-up form does not change the separate terms of any client engagement or purchase.

6. Third-party links and platforms

The Site may link to third-party websites and tools. We do not control those platforms or their availability, terms or data practices. Review their terms and privacy policies before using them.

7. Site availability and disclaimers

The Site and its content are provided "as is" and "as available." To the fullest extent permitted by law, we disclaim warranties and conditions, express or implied, including merchantability, fitness for a particular purpose and non-infringement. We do not promise that the Site will always be available or free of errors.

Nothing in these Terms limits rights that cannot be waived under applicable law.

8. Changes and governing law

We may update these Terms by posting a revised version with a new effective date. Continued use of the Site after changes take effect means you accept the revised Terms. Changes to these website-use terms do not change a separate client agreement or purchase terms.

These Terms are governed by the laws of Alberta and the federal laws of Canada applicable there, without regard to conflict-of-laws rules. The courts of Alberta sitting in Calgary have jurisdiction, subject to any rights under applicable law that cannot be waived.

9. Contact

Legal notices about the Site: legal@pureforward.com

General questions about the Site: team@pureforward.com

28 Corp., operating as Pure Forward
1122 3 St SE
Ste 1906-498
Calgary AB T2G 1H7
Canada